HAPPY THANKSGIVING

I am thankful for all of my family and friends! Thank you all for being in my life.

MILTON UN

The conundrums of branding oneself can be the easiest or most difficult part of being a designer..depending on the designer. Some feel as though they know exactly what they are, what they represent, and how they should be visually placed in the world. Creating an identity for myself however, wasn't/isn't that simple. Too many ideas, too little ideas, complex ideas, reminding yourself that simplicity is the ultimate goal or questioning the possibilities of a complex identity could speak to the various capabilities...etc. Indecision hell. Ultimately,what I needed to do is simplify, straighten and shorten paths.

So, this is it. No more changes. Like all great brands that we grasp to and have been embedded in our cultural fabric due to their undying consistency, I will attempt to do the same.Maybe not at the grandest of scale, but in principal. Paul Rand wanted to change the UPS logo "just slightly" and the people at UPS said "no", hopefully I will be able to tell myself the same thing.